Store Indroduction

The First Flagship Beauty Offline Store

by Vietnam No.1 Influencer Maily

Mailystyle Store is an offline beauty select shop directly operated by Maily, Vietnam’s No.1 top influencer.It is an experience-based store that leads Vietnamese beauty trends and integrates live commerce.As an outlet-style store, consumers can purchase products at reasonable prices,and the space is composed of various areas such as brand promotion displays and pop-up zones.

Maily Profile

No.1 Beauty Streamer in Vietnam

CEO / Founder of Mailystyle Online since 2019 Ranked No.1 in global sales on TikTok Promotion Day in 2023 Top 1 revenue on TikTok Vietnam in 2024 Currently 2 million TikTok followers and 1.1 million Facebook followers

Maily Sales

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Over the past 7 years, Mailystyle has experienced rapid growth through live commerce sales by collaborating with more than 170 K-beauty brands.The company promotes the excellence of K-beauty brands and products in the Vietnamese market through local influencer commerce that integrates marketing and sales.

Basic information

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Mailystyle The Off Store is a 300-pyeong (approximately 1,000㎡) Maily brand-curated store located in the central area of Hanoi, Vietnam.Within the same building are the offices of Reviewty, Vietnam’s first beauty app, the premium dermatology clinic KAMLY CLINIC, and an influencer party zone,creating multiple elements that generate strong viral marketing synergy related to K-beauty.

Advantage

Fun & Experience

Experiential Content Store

Featuring diverse brand pop-up zones, miniature vending machines, permanent exposure displays, lucky draw boxes, and a café,the store goes beyond a simple retail space and is Vietnam’s first to integrate experiential content into a beauty store.